Years of data have been poured into your organisation’s systems. A constant increase in the number of sources, channels and sheer volume of information means that most organisations have an overload of data with no real means to exploit it.
An effective data analytics strategy can help you understand your customers, tailor more effective strategies for campaigns such as debt recovery, fraud control and revenue management, and optimise the potential of your data.
JBW has invested heavily in advanced statistical methodologies and tools to improve the capacity of our clients to collect, store, extract, cleanse, transform, aggregate and analyse data and, most importantly, convert that analysis into an effective decision making tool.
With our unique combination of real world experience, academic know-how and technology skills, you can be confident that the analytical solution we develop together will add lasting value to your organisation.
Examples of how we can provide measurable improvements to your organisation include:
Understanding your data: reviewing where your data is coming from, how current and accurate it is, where there are gaps, where are the best sources to target
Cleaning your data: understand and repair duplicate records and 'gone aways', refresh key information such as address and other contact details to increase accuracy of your communications and reduce wastage
Exploring your data: using a range of analytical tools such as propensity models, our findings will enable you to improve internal processes and provide better focus for operations such as revenue collection and debt management
Predictive analysis: understanding likely responses to campaigns such as new services or debt recovery can assist with financial forecasting and budget setting
Improved management information: presenting information that is easier to access, interpret and understand promotes more informed decision making